Beatles Rockband Launch

This project was about creating a launch event for journalists to experience the Beatles Rockband game at the E3 conference. Three stages were designed, each representing different stages of the Beatles career, where people could experience the game for the first time.

To extend on the experience, we designed a record sleeve press kit with a "making of" book. The record sleeve was a typographic design that listed every show and date that the Beatles played. When viewed in entirety, it looked like the Abbey Road LP.