I developed a fresh new look for Wendy’s breakfast menu around the concept that "A Better Day Starts with a Better Breakfast. Three directions were explored, each approaching the core concept from a different direction.
Hand crafted food
The craft of hand-prepared food is dramatised with type that is hand-tooled that feels fresh and new. Selective focus shots pull taste forward and romance the ingredients.
Condensation trickling down fresh-cut fruit. Steam slowly rising from a piping hot biscuit sandwich. This imagery captures the essence of a new morning and the nostalgic type is reminiscent of a simplier, wholesome time.
Fresh food captured in its organic environment, framed in a pallet of rich greens and browns. Nothing added and nothing taken away – ingredients in their purest form.