Casio Twist

Creative for a pitch to launch a “camera with a twist”.

Open Idents

I was asked to create a series of concepts for moving image "idents" based around being open for a major technology brand. These idents would then be used during a CES keynote presentation to punctuate talking points.

UTS: Insearch

I created Annual Reports and marketing pieces for UTS:Insearch, a higher education organization that provides students with a pathway to study at the University of Technology Sydney (UTS).

Design Innovation Play

While on a short sabbatical from freelance design, I collaborated with my father, David MacLaren, on his furniture exhibition Design Innovation Play. Utilising my design skills I helped him expand on his craft and furniture design background into new directions working with waterjet, metal fabricators and cnc manufacture. In return, he shared his wood working experience and I soon found myself hand planning, sanding, oiling and more. It was a once in a lifetime experience working and learning with my father.

And of course, I created the various promotional and communication pieces.

adidas NBA apparel

adidas NBA concepts for US retailer Champs.

Sony Pictures Fifa Guidelines

Notes Prospectus

Red Property Trust

Hit Prospectus

Dell World Infographics

I had lots of fun creating infographics for a series of large scale videos that expanded on the five forces effecting the IT industry today. The videos where on display throughout the event on large screens and on the keynote stage before presentations.

The very talented UK animation studio Radio Design brought the infographics to life.