Creative for a pitch to launch a “camera with a twist”.
While on a short sabbatical from freelance design, I collaborated with my father, David MacLaren, on his furniture exhibition Design Innovation Play. Utilising my design skills I helped him expand on his craft and furniture design background into new directions working with waterjet, metal fabricators and cnc manufacture. In return, he shared his wood working experience and I soon found myself hand planning, sanding, oiling and more. It was a once in a lifetime experience working and learning with my father.
And of course, I created the various promotional and communication pieces.
I had lots of fun creating infographics for a series of large scale videos that expanded on the five forces effecting the IT industry today. The videos where on display throughout the event on large screens and on the keynote stage before presentations.
The very talented UK animation studio Radio Design brought the infographics to life.