Dell World

Dell World

Working for Jack Morton Worldwide (New York office) I was the lead design creative for Dell World 2012. This was a diverse project that saw me; collaborating with set designers on the stage and expo design; designing and art directing moving image and digital applications; and overseeing design and production of signage.

Due to the scale and complexity of the project the Jack Morton team organised for me to travel from Australia to New York City to work onsite for three weeks before returning to Australia to continue working on the project offsite.

Watch the highlights video to get an idea of how the event came together.

Dell World is Dell’s premier event where leading technology professionals come together and share IT solutions for business needs. Over 6000 people attended Dell World 2012 at the Austin Convention Center.

http://www.youtube.com/embed/KTrUGqF55Ek

Keynote

The keynote speakers at Dell World 2012 where Michael Dell, Bill Clinton and the Freakonomics guys (Stephen J. Dubner and Steven D. Levitt). To introduce the keynote speakers I designed the still screen content for a series of "sizzle" videos that where 3D projection mapped across a 200 foot wide stage.

Watch the video to see the projection mapping in action. Motion design and production by AV concepts.

http://www.youtube.com/embed/j5Yl_QRCpxU

Dell World Infographics

I had lots of fun creating infographics for a series of large scale videos that expanded on the five forces effecting the IT industry today. The videos where on display throughout the event on large screens and on the keynote stage before presentations.

The very talented UK animation studio Radio Design brought the infographics to life.

http://player.vimeo.com/video/59062316
  • http://player.vimeo.com/video/59077700
  • http://player.vimeo.com/video/59075092
  • http://player.vimeo.com/video/59068379
  • http://player.vimeo.com/video/59068379

Dell World Live Online

I provided art direction and design support to the development team for the Dell World Live Online Site