Working for Jack Morton Worldwide (New York office) I was the lead design creative for Dell World 2012. This was a diverse project that saw me; collaborating with set designers on the stage and expo design; designing and art directing moving image and digital applications; and overseeing design and production of signage.
Due to the scale and complexity of the project the Jack Morton team organised for me to travel from Australia to New York City to work onsite for three weeks before returning to Australia to continue working on the project offsite.
Watch the highlights video to get an idea of how the event came together.
Dell World is Dell’s premier event where leading technology professionals come together and share IT solutions for business needs. Over 6000 people attended Dell World 2012 at the Austin Convention Center.