Engineers Skills Shortage Campaign
In this project I created a campaign to entice engineer graduates to work for the Road and Traffic Authorities across Australia. The campaign appealed to the graduates by asking them to use their skills to do good for society.
Ads, posters and a microsite featured real graduates embracing their geekiness and solving everyday engineering problems like superheroes. I created a toolkit with guidelines and templates that was supplied to Road and Traffic Authorities across Australia. A microsite extended the campaign.