Red Bull Bc One Event

Break dancing, Hip Hop, Street art – this rich urban history drew me to come and live in NYC. So when the opportunity to pitch on the Red Bull BC One event came up I went all out. Working in collaboration with an art director, copy writer and myself leading the design and motion we created a jaw dropping pitch that left the client embarrassed not to give us the project.

This included; a double record sleeve with a 24page booklet; a USB mixtape thumbdrive with a 100 page interactive PDF; and a hype video.